A logo is a graphic mark or emblem commonly used by businesses and organizations to aid and promote instant public recognition.
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About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally "until they get a few clients" or "until they get started." Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial cutomers a lot tougher. So while putting off your logo development may seem like a prudent idea from a cash-flow point of view, it could result in your business never getting off the ground. It can also lead to your business folding when it would otherwise succeed.

If you think that you can't afford to design a logo when starting your business, consider the outcome. How can you afford not to?

  • To attract more clients. Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision.
  • To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.
  • To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
  • To give clients a sense of stability. You may not have been in business "since 1908," but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important "trust."
  • To be more memorable. Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services.
  • To explain your company name. If your company name contains a little-known word or an acronym, the logo can give visual clues to its meaning.
  • To stand out in your field. A well-designed logo and an identity system can put you far above the competition, especially when paired with a strong marketing program.
  • To show your commitment. Do it for the sense of personal pride that it will add to your practice.

Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. Below are some of the benefits of a professionally designed logo and identity system:

Sample Logos: Take a look at what we have acheived for other clients. For a more extensive portfolio, please give us a call or send us an email.

Call us at 780-660-5331. Email: kent@kentnattrass.com
Kent Nattrass Marketing and Communication 2010
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